GOOD -Book is in Good condition with moderate shelf wear. This book may have defects such as small corner ding(s), short cover crease(s), moderate loss of cover gloss or other issues but still a good copy. NO major issues like missing pages/cover, liquid damage, ripped/cut covers, etc. Book likely has a remainder mark.
Creators: Julius Wiedemann (Edited by)
Publisher: TASCHEN
ISBN: 9783836576758
Binding: Hardcover
Pages: 608 pages
On Sale Date: 7/29/2019
Dimensions: 8 in H | 6 in W | 1.7 in T | 2.5 lb Wt
Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of todays visual culture.
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
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