GOOD -Book is in Good condition with moderate shelf wear. This book may have defects such as small corner ding(s), short cover crease(s), moderate loss of cover gloss or other issues but still a good copy. NO major issues like missing pages/cover, liquid damage, ripped/cut covers, etc. Book likely has a remainder mark.
Creators: Jens Mller
Publisher: TASCHEN
ISBN: 9783836582285
Binding: Hardcover
Pages: 432 pages
On Sale Date: 1/10/2022
Dimensions: 15 in H | 10.2 in W | 1.9 in T | 8.2 lb Wt
Rating: Ages 12 And Up
Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago. This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Mllers extensive complement to Logo Modernism and a must for those interested in branding and its influence.
Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.
Author Jens Mller, described as the logo detective by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.
Along with an extensive picture section, the book comprises an introduction by Jens Mller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmckes (18781965) illustrated essay WahrzeichenWarenzeichen (Symbolstrademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating theat times varied, at times consistentdevelopments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism.
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